Top Ten Utility Green Pricing Programs

December 2008


Green Pricing Program Renewable Energy Sales
(as of December 2008)
Rank Utility Resources Used Sales (kWh/year) Sales (Avg. MW)a
1 Austin Energy Wind, landfill gas 723,824,901 82.6
2 Portland General Electricb Wind, biomass 681,943,576 77.9
3 PacifiCorpcde Wind, biomass, landfill gas, solar 492,892,222 56.3
4 Xcel Energyef Wind 362,040,082 41.3
5 Sacramento Municipal Utility Districte Wind, solar, biomass, landfill gas, hydro 325,275,628 37.1
6 Puget Sound Energye Wind, solar, biomass, landfill gas, hydro 291,166,600 33.2
7 Public Service Company of New Mexico Wind 176,497,697 20.1
8 We Energiese Wind, landfill gas, solar 176,242,630 20.1
9 National Gridgh Biomass, wind, small hydro, solar 174,612,444 19.9
10 PECOi Wind 172,782,490 19.7

Source: NREL

Notes:

a An "average megawatt" (aMW) is a measure of continuous capacity equivalent (i.e., operating at a 100% capacity factor).

b Some products marketed in partnership with Green Mountain Energy Company.

c Includes Pacific Power and Rocky Mountain Power.

d Some Oregon products marketed in partnership with 3Degrees Group, Inc.

e Product is Green-e certified. For Xcel Energy, the Colorado and Minnesota Windsource products are Green-e certified.

f Includes Northern States Power, Public Service Company of Colorado, and Southwestern Public Service.

g Includes Niagara Mohawk, Massachusetts Electric, Narragansett Electric, and Nantucket Electric.

h Marketed in partnership with Community Energy, Inc., EnviroGen, Green Mountain Energy Company, Mass Energy, People's Power & Light, and Sterling Planet.

i Marketed in partnership with Community Energy, Inc.



Total Number of Customer Participants
(as of December 2008)
Rank Utility Program(s) Participants
1 Xcel Energya Windsourceb
Renewable Energy Trust
71,571
2 Portland General Electricc Clean Wind
Green Source
69,258
3 PacifiCorpde Blue Sky Blockb
Blue Sky Usageb
Blue Sky Habitat
67,252
4 Sacramento Municipal Utility District Greenergyb 45,992
5 PECOf PECO WIND 36,300
6 National Gridgh GreenUp 23,668
7 Energy East (NYSEG/RGE)f Catch the Wind 22,210
8 Puget Sound Energy Green Power Programb 21,509
9 Los Angeles Department of Water & Power Green Power for
a Green LA
21,113
10 We Energies Energy for Tomorrowb 19,615

Source: NREL

Notes:

a Includes Northern States Power, Public Service Company of Colorado, and Southwestern Public Service.

b Product is Green-e certified. For Xcel Energy, the Colorado and Minnesota Windsource products are Green-e certified.

c Some products marketed in partnership with Green Mountain Energy Company.

d Includes Pacific Power and Rocky Mountain Power.

e Some Oregon products marketed in partnership with 3Degrees Group, Inc.

f Marketed in partnership with Community Energy, Inc.

g Includes Niagara Mohawk, Massachusetts Electric, Narragansett Electric, and Nantucket Electric.

h Marketed in partnership with Community Energy, EnviroGen, Green Mountain Energy Company, Mass Energy, People's Power & Light, and Sterling Planet.



Customer Participation Rate
(as of December 2008)
Rank Utility Customer Participation Rate Program(s) Program Start Year
1 City of Palo Alto Utilitiesab 21.0% Palo Alto Green 2003
2 Lenox Municipal Utilitiesc 10.5% Green City Energy 2003
3 Portland General Electricd 9.7% Clean Wind
Green Source
Renewable Future
2002
4 Madison Gas and Electric Company 9.6% Green Power Tomorrow 1999
5 Silicon Valley Powerab 8.4% Santa Clara Green Power 2004
6 Sacramento Municipal Utility District 7.8% Greenergy 1997
6 City of Naperville Public Utilitiese 7.8% Renewable Energy Program 2005
8 Pacific Power (Oregon only)ab 6.2% Blue Sky Blockb
Blue Sky Usageb
Blue Sky Habitat
2002
9 River Falls Municipal Utilitiesbf 5.3% Renewable Energy Program 2001
10 Lake Mills Light & Waterbf 5.0% Renewable Energy Program 2001

Source: NREL

Notes:

a Marketed in partnership with 3Degrees Group, Inc.

b Product is Green-e certified.

c Program offered in association with the Iowa Association of Municipal Utilities.

d Some products marketed in partnership with Green Mountain Energy Company.

e Marketed in partnership with Community Energy, Inc.

f Power supplied by WPPI Energy.



Green Power Sales as a Percentage of
Total Retail Electricity Sales (in kWh)

(as of December 2008)
Rank Utility Program Name % of Load
1 Edmond Electrica Pure & Simple 6.4%
2 Austin Energy GreenChoice 6.0%
3 River Falls Municipal Utilitiesbe Renewable Energy Program 5.8%
4 City of Palo Alto Utilitiesce PaloAltoGreen 5.7%
5 Portland General Electricd Clean Wind
Green Source
Renewable Future
3.9%
6 Madison Gas and Electric Company Green Power Tomorrow 3.8%
7 Sacramento Municipal Utility Districte Greenergy 3.0%
8 Fort Collins Utilitiesf Green Energy Program 2.6%
9 Pacific Power (Oregon only)c Blue Sky Blocke
Blue Sky Usagee
Blue Sky Habitat
2.3%
10 Emerald People's Utility District EPUD Renewables 2.2%

Source: NREL

Notes:

a Power supplied by Oklahoma Municipal Power Authority.

b Power supplied by WPPI Energy.

c Marketed in partnership with 3Degrees Group, Inc.

d Marketed in partnership with Green Mountain Energy Company.

e Product is Green-e certified.

f Power supplied by Platte River Power Authority.



Price Premium Charged for New, Customer-Driven
Renewable Power
a

(as of December 2008)
Rank Utility Resources Used Premium (¢/kWh)
1 OG&E Electric Servicesb Wind -1.01
2 Edmond Electricbc Wind -0.94
3 Avista Utilities Wind, landfill gas, biomass 0.33
4 Park Electric Cooperative Wind 0.44
5 Indianapolis Power and Light Wind, landfill gas 0.65
6 PacifiCorpdg Wind, biomass, landfill gas, solar 0.78
7 Emerald People's Utility District Wind 0.80
7 Basin Electric Power Cooperativeh Wind 0.80
7 Clallam County Public Utility Districtb Landfill gas 0.80
10 Xcel Energy (Minnesota)bdf Wind 0.91

Source: NREL

Notes:

a Includes only programs that have installed or announced firm plans to install or purchase power from 100% new renewable resources.

b Premium is variable; customers in these programs are exempt or otherwise protected from changes in utility fuel charges.

c Power supplied by Oklahoma Municipal Power Authority.

d Product is Green-e certified.

e The price for new customers enrolling in the program (fifth batch of renewable energy capacity).

f Net premium of the Minnesota Windsource program.

g Pacific Power Blue Sky Usage and Blue Sky Habitat products; only available in Oregon. Product marketed in partnership with 3Degrees Group, Inc.

h A number of Basin Electric Power Cooperatives offer green power at a premium of 0.8¢/kWh




For More Information -
Online Report: Utility Green Pricing Programs: What Defines Success?. NREL/TP-620-29831, August 2001. (PDF 1.1 MB) Download Adobe Reader


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