Top Ten Utility Green Pricing Programs

December 2007

Green Pricing Program Renewable Energy Sales
(as of December 2007)
Rank Utility Resources Used Sales (kWh/year) Sales (Avg. MW)a
1 Austin Energy Wind, landfill gas 577,636,840 65.9
2 Portland General Electricb Geothermal, biomass, wind 553,677,903 63.2
3 PacifiCorpcde Wind, biomass, landfill gas, solar 383,618,885 43.8
4 Florida Power & Lightb Biomass, wind, landfill gas, solar 373,596,000 42.6
5 Xcel Energyef Wind 326,553,866 37.3
6 Sacramento Municipal Utility Districte Wind, landfill gas, small hydro, solar 275,481,584 31.4
7 Puget Sound Energye Wind, solar, biomass, landfill gas 246,406,200 28.1
8 Basin Electric Power Cooperative Wind 226,474,000 25.9
9 National Gridgh Biomass, wind, small hydro, solar 180,209,571 20.6
10 PECOi Wind 160,000,000 18.3

Source: NREL

Notes:

a An "average megawatt" (aMW) is a measure of continuous capacity equivalent (i.e., operating at a 100% capacity factor).

b Marketed in partnership with Green Mountain Energy Company. For Portland General Electric, some products marketed in partnership with Green Mountain Energy Company.

c Includes Pacific Power and Rocky Mountain Power.

d Some Oregon products marketed in partnership with 3Degrees Group, Inc.

e Product is Green-e certified. For Xcel Energy, the Colorado and Minnesota Windsource products are Green-e certified.

f Includes Northern States Power, Public Service Company of Colorado, and Southwestern Public Service.

g Includes Niagara Mohawk, Massachusetts Electric, Narragansett Electric, and Nantucket Electric.

h Marketed in partnership with Community Energy, Inc., EnviroGen, Green Mountain Energy Company, Mass Energy, People's Power & Light, and Sterling Planet.

i Marketed in partnership with Community Energy, Inc.



Total Number of Customer Participants
(as of December 2007)
Rank Utility Program(s) Participants
1 Xcel Energya Windsourceb
Renewable Energy Trust
75,534
2 Portland General Electriccg Clean Wind
Green Source
61,543
3 PacifiCorpde Blue Sky Blockb
Blue Sky Usageb
Blue Sky Habitat
60,539
4 Sacramento Municipal Utility District Greenergyb 43,543
5 PECOf PECO WIND 38,548
6 Florida Power & Lightg Sunshine Energy 37,184
7 National Gridhi GreenUp 24,429
8 Los Angeles Department
of Water & Power
Green Power for
a Green LA
22,788
9 Puget Sound Energy Green Power Programb 20,457
10 Energy East (NYSEG/RGE)f Catch the Wind 19,520

Source: NREL

Notes:

a Includes Northern States Power, Public Service Company of Colorado, and Southwestern Public Service.

b Product is Green-e certified. For Xcel Energy, the Colorado and Minnesota Windsource products are Green-e certified.

c Some products marketed in partnership with Green Mountain Energy Company.

d Includes Pacific Power and Rocky Mountain Power.

e Some Oregon products marketed in partnership with 3Degrees Group, Inc.

f Marketed in partnership with Community Energy, Inc.

g Marketed in partnership with Green Mountain Energy Company.

h Includes Niagara Mohawk, Massachusetts Electric, Narragansett Electric, and Nantucket Electric.

i Marketed in partnership with Community Energy, EnviroGen, Green Mountain Energy Company, Mass Energy, People's Power & Light, and Sterling Planet.



Customer Participation Rate
(as of December 2007)
Rank Utility Customer Participation Rate Program(s) Program Start Year
1 City of Palo Alto Utilitiesab 20.4% Palo Alto Green 2003
2 Lenox Municipal Utilitiesc 14.3% Green City Energy 2003
3 Silicon Valley Powerab 8.7% Santa Clara Green Power 2004
4 Portland General Electricd 8.5% Clean Wind
Green Source
Renewable Future
2002
5 Sacramento Municipal Utility Districtb 7.4% Greenergy 1997
6 City of Naperville Public Utilitiese 6.7% Renewable Energy Program 2005
7 Montezuma Municipal Light & Powerc 6.2% Green City Energy 2003
8 Pacific Power (Oregon only)ab 5.7% Blue Sky Usage, Habitat, Block 2002
9 River Falls Municipal Utilitiesf 5.3% Renewable Energy Program 2001
10 Holy Cross Energy 5.2% Wind Power Pioneers
Local Renewable Energy Pool
1998
2002

Source: NREL

Notes:

a Marketed in partnership with 3Degrees Group, Inc.

b Product is Green-e certified.

c Program offered in association with the Iowa Association of Municipal Utilities.

d Some products marketed in partnership with Green Mountain Energy Company.

e Marketed in partnership with Community Energy, Inc.

f Power supplied by Wisconsin Public Power Inc.



Green Power Sales as a Percentage of
Total Retail Electricity Sales (in kWh)

(as of December 2007)
Rank Utility Program Name % of Load
1 Edmond Electrica Pure & Simple 5.7%
2 Austin Energy GreenChoice 5.0%
3 City of Palo Alto Utilitiesbd PaloAltoGreen 4.6%
4 Portland General Electricc Clean Wind, Green Source, Renewable Future 2.9%
5 Silicon Valley Powerbd Santa Clara Green Power 2.8%
6 Sacramento Municipal Utility Districtd Greenergy 2.6%
7 Basin Electric Power Cooperative PrairieWinds 1.9%
7 Pacific Power
(Oregon only)bde
Blue Sky Usage, Habitat, Block 1.9%
9 Emerald People's Utility District EPUD Renewables 1.8%
10 Public Service Company of New Mexico PNM Sky Blue 1.5%
10 Roseville Electricbd Green Roseville 1.5%

Source: NREL

Notes:

a Power supplied by Oklahoma Municipal Power Authority.

b Marketed in partnership with 3Degrees Group, Inc.

c Marketed in partnership with Green Mountain Energy Company.

d Product is Green-e certified

e Renewable portfolio options offered to Oregon customers.



Price Premium Charged for New, Customer-Driven
Renewable Power
a

(as of December 2007)
Rank Utility Resources Used Premium (¢/kWh)
1 Edmond Electricbc Wind 0.09
2 OG&E Electric Servicesb Wind 0.10
3 Austin Energybe Wind, landfill gas 0.16
4 Indianapolis Power and Light Wind, landfill gas 0.20
5 Park Electric Cooperative Wind 0.22
6 Avista Utilities Wind, landfill gas, biomass 0.33
7 Xcel Energy
(Minnesota)bdf
Wind 0.58
8 Clallam County Public Utility Districtb Landfill gas 0.70
9 PacifiCorpdg Wind, biomass, landfill gas, solar 0.78
10 Portland General Electrich Biomass, Geothermal, Wind 0.80
10 Emerald People's Utility District Wind 0.80

Source: NREL

Notes:

a Includes only programs that have installed or announced firm plans to install or purchase power from 100% new renewable resources.

b Premium is variable; customers in these programs are exempt or otherwise protected from changes in utility fuel charges.

c Power supplied by Oklahoma Municipal Power Authority.

d Product is Green-e certified.

e The price for new customers enrolling in the program (fourth batch of renewable energy capacity).

f Net premium of the Minnesota Windsource program.

g Pacific Power Blue Sky Usage product; only available in Oregon. Product marketed in partnership with 3Degrees Group, Inc.

h Portland General Electric Green Source Product. Product marketed in partnership with Green Mountain Energy Company.




For More Information -
Online Report: Utility Green Pricing Programs: What Defines Success?. NREL/TP-620-29831, August 2001. (PDF 1.1 MB) Download Adobe Reader


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