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1997
Some of the following documents are available as Adobe Acrobat PDFs. Download Adobe Reader.
Asmus, P. "Customers Across Country Choose Green Power," Clean Power Journal, Special Earthday Edition, 1997.
Bigger, J. E. "Green Pricing: Is It Working as a Means of Commercializing PV?" UPVG PV Vision, 5:1, Winter 1997.
Brennan, P. "In Power Market, It's Not Easy Being Green." Orange County Register, December 21, 1997.
Davidson, R. "Competition and the Green Challenge," Wind Power Monthly, June: pp. 30-35, 1997.
Dunn, S. Power of Choice. World Watch, (September/October): 30-35, 1997.
Edison Electric Institute "The 'Green Pricing' Evolution, A Niche Market Is Developing for Electricity Generated with Renewables," EEI Marketing Electricity Today, 3(1), January 1997.
Energy Center of Wisconsin "Green Power in Perspective: Lessons from the Marketing of Consumer Goods." December 1997.
Environmental Futures The Massachusetts Electric Choice New England Pilot: A Focus on the Green Option. Subcontract Report No. 23552. Work performed by Environmental Futures, Boston, Massachusetts, for National Renewable Energy Laboratory, Golden, CO. August 1997.
Fang, J. Power Marketing and Renewable Energy. Golden, CO: National Renewable Energy Laboratory, September 1997. (NREL/SP-460-22080)
Gibbs, W.W. "Change in the Wind," Scientific American, (October): 46, 1997.
Gibson, B. "Green Price, Green Power: Meeting Customer Demand for Clean Power Opens the Market for PV." The UPVG Record, Spring 1997, p. 1.
Gifford, G. Green Power Marketing in Rhode Island. Prepared by Cause & Effect for Save the Bay, 1997.
Gornstein, L. "Fuzzy Advertising May Set Consumers Up For Future Shock." Orange County Register. December 21. 1997.
Holt, E. and Fang, J. The New Hampshire Retail Competition Pilot Program & The Role of Green Marketing, Topical Issues Brief. National Renewable Energy Laboratory, Golden, CO, November 1997. (NREL/SP-260-23446)
Holt, E.A. Green Pricing Resource Guide (PDF 586 KB), Regulatory Assistance Project, Gardiner, Maine, February 1997.
Holt, E.A. Disclosure and Certification: Truth and Labeling for Electric Power. Renewable Energy Policy Project, Issue Brief No. 5, January 1997.
Jones, L. "Educated Opinions," in Electric Perspectives, (Jan/Feb):10-17, 1997.
Kerber, R. "For Sale: Environmentally Correct Electricity," Wall Street Journal, July 23, 1997, pp. B1 & B5.
Lamarre, L. "Utility Customers Go for the Green," EPRI Journal, (March/April): 7-15, 1997.
Massy, J. "UK Reveals Good and Bad in Green Pricing," Wind Power Monthly, (July): 34-36, 1997.
Mayer, R., E. Blank, R. Udall, and J. Nielsen Promoting Renewable Energy in a Market Environment: A Community-Based Approach for Aggregating Green Demands. Report prepared by the Land and Water Fund of the Rockies, Boulder, Colorado and the Community Office of Resource Efficiency, Aspen, Colorado, 1997. (PDF 224 KB)
Motavalli, J. "Power Struggle: Will Deregulation Finally Unplug 'Dirty' Electricity?" E/The Environmental Magazine, November 1997.
National Council on Competition and the Electric Industry "Uniform Consumer Disclosure Standards for New England: Report and Recommendations to the New England Utility Regulatory Commissions, October 6, 1997." Prepared for the New England Utility Regulatory Commissions, October 1997. 6.
Ottman, J. "Renewable Energy: Ultimate Marketing Challenge," Marketing News, April 1997.
Rader, N. "Fundamental Requirements for an Effective Green Market." Prepared for the Second Annual Green Marketing & Green Pricing Conference. Corpus Chriti, TX, May 13, 1997.
ReGen Technologies. Charter of ReGen Technologies. May 1997.
Regulatory Assistance Project, Green Power Newsletter, No. 5, May 1997. (PDF 174 KB)
"Renewable Energy Powers Renewable Energy Lab, Employees." National Renewable Energy Laboratory, July 9, 1997, news release. (PDF 72 KB)
Rothstein, S. and Fang, J. Green Marketing in the Massachusetts Electric Retail Competition Pilot Program, Topical Issues Brief. Golden, CO: National Renewable Energy Laboratory. October 1997. (NREL/SP-260-23507)
Swezey, B. "Utility Green Pricing Programs: Market Evolution or Devolution?", Solar Today, (January/February): 21-23, 1997. (PDF 240 KB)
Swezey, B.G. and Peterson, T.M. Summary of the Second DOE/EPRI Green Pricing and Green Power Marketing Conference, 1997.
Swezey, B.G. and T.M. Peterson Summary of the Second DOE/EPRI Green Pricing and Green Power Marketing Conference, 1997.
The UPVG Record "Will Power Marketers Go Solar?" Spring 1997, p. 1.
Wind Energy Weekly. "Green Pricing Concept Gains Ground; Issues Remain. Ultimate Value of Green Marketing Plans Will Depend on Competition, Says AWEA." (May 26): 1-3, 1997.
Wind Energy Weekly. "Green Pricing Concept Gains Ground; Issues Remain. Ultimate Value of Green Marketing Plans Will Depend on Competition, Says AWEA." May 26, 1997, pp. 1-3.
Wisconsin State Journal, "Customers Need Choice of Renewable Energy", December 18, 1997.
Wiser, R. and S. Pickle."Green Marketing, Renewable, and Free Riders: Increasing Customer Demand for a Public Good. Report prepared by Lawrence Berkeley National Laboratory, Berkeley, California. September 1997. LBNL-40632. (PDF 212 KB)
Wood, E. "Retail Marketing: Power Providers, Regulators Learn Hard Truths of Product Marketing 101," Electrical World, May 1997, pp. 42-44.
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