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NW Utility Campaign Attracts New Customers

September 2004 - Puget Sound Energy, Snohomish County Public Utility District and Tacoma Power announced that the three utilities have together garnered more than 4,300 new green pricing customers as a result of a joint, 10-week public information campaign. The campaign, which kicked off on April 15th, involved television ads, the Internet and permission-based email, coupled with utility bill inserts and free coffee products from Batdorf & Bronson Coffee Roasters. Other partners in the outreach campaign included Belo Marketing Solutions, which coordinated the media efforts, and the Bonneville Environmental Foundation.

News Release - "I Want My GPT!" (Green Power Too) Say Thousands of Puget Sound-Region Utility Customers - Results of Recent Green Power Public Information Campaign Confirm: Utility Green Power Programs are Working, Wanted and Worthwhile

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