April 2004 - We Energies, an investor-owned utility serving about one million electric customers in Wisconsin and Michigan's Upper Peninsula, announced that in less than a year the utility has nearly quadrupled the number of business customers participating in its Energy for Tomorrow green power program. Approximately 360 businesses are now participating in the program including: Miller Brewing, the Milwaukee Journal-Sentinel, and the Milwaukee Area Technical College. Participation in the Energy for Tomorrow program has enabled some businesses to meet emissions reduction requirements and become eligible for ISO 14000 certification.
Introduced in 1996, the Energy for Tomorrow program was among the first green pricing programs offered in the United States. Under the program, customers can purchase renewable energy for 25%, 50% or 100% of their electricity needs for an extra 2¢/kWh.
News Release - We Energies celebrates Earth Day with the business of green power: Energy for Tomorrow program more than doubles business participation