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Northwest Utilities Form Marketing Coalition

April 2004 - Puget Sound Energy, Snohomish County Public Utility District, and Tacoma Power have teamed on the development of a public information campaign to encourage electricity customers to purchase green power. The integrated campaign combines television, Internet, permission-based e-mail, and utility bill inserts to increase consumer awareness of and customer signups for the utilities' green pricing programs.

Program participants pay a modest premium, usually $3 to $6 a month, to support the generation of new renewable energy in the Pacific Northwest. The campaign was conceived from market research indicating that customer interest in green power is very high but awareness of the utility programs is low. The campaign is designed to reach more than two-thirds of western Washington's population. Olympia-based Batdorf & Bronson Coffee Roasters, which purchases green power to supply its own operations, will contribute coffee and mugs to the first 3,000 customers who sign up in response to the campaign. The Bonneville Environmental Foundation (BEF) is also a campaign partner.

News Release - Puget Sound Region's Electric Utilities Give Green Light to Green Power Campaign

Puget Sound Energy Contact: Mike Richardson, (425) 456-2839
Snohomish PUD Contact: Bob Nicholas, (425) 783-1778
Tacoma Power Contact: Mark Aalfs, (253) 502-8939
BEF Contact: Tom Starrs (503) 248-1905



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