October 2003 - According to an October 23 news article in the New Jersey Star Ledger, the NJ Board of Public Utilities (BPU) has decided to allow a green power pilot program offered to customers of Jersey Central Power & Light to expire this spring because of poor customer response.
Under the program, customers could voluntarily sign up or were randomly assigned to receive about 10% of their power from renewable energy sources at no extra cost. The program costs were covered by a $1 surcharge paid by all of the utility's customers. According to the BPU, roughly 125,000 customers were assigned to the program but about 25% opted out, in part because the new program did not offer an averaged bill payment option.
The BPU also decided to drop plans to develop a separate pilot program to allow another 200,000 customers to purchase green power starting next June. This second program was canceled because the BPU determined that a small surcharge to be levied on all customers would not be sufficient to cover the extra cost of the green power.
News Article - Consumers' Lack of Interest Kills Green Power Programs
NJ BPU Contact: Keny Welch (973) 648-4438