May 1999 - The Environmental Marketing Subcommittee of the National Association of Attorneys General's (NAAG) Energy Deregulation Working Group has released a draft set of Environmental Marketing Guidelines for public comment. The Guidelines, which have been in development for more than a year, "will set out principles, commentary and examples designed to provide guidance on how to avoid making deceptive marketing claims for electricity products and companies." NAAG hopes that the Guidelines will aid industry in ensuring that its environmental advertising serves to inform, rather than to mislead consumers.
A public hearing will be held on Friday, June 11 in Washington, D.C. Alternatively, written comments can be submitted to NAAG through July 9. The Subcommittee plans to consider any feedback received at the hearing or in writing, revise the Guidelines as appropriate, and submit its final recommended Guidelines to the Attorneys General in December.
News Release - NAAG Draft Environmental Marketing Guidelines for Electricity (May 24, 1999)