January 2000 - The National Association of Attorneys General (NAAG) adopted a resolution finalizing its Environmental Marketing Guidelines for Electricity. In the resolution, NAAG "urges the electric power industry to conform its advertising of electricity products and companies to the Guidelines" and "encourages each Attorney General, in the absence of relevant state law, to promote use of the Guidelines as a model for legislation and rulemaking." The Guidelines, which apply to all marketing claims concerning the environmental attributes of electricity products offered by electric power providers, establish general principles for determining whether advertising claims are misleading or deceptive.
NAAG issued the Guidelines after nearly two years of deliberation, which included public workshops and comment periods. Any further issues of interpretation and enforcement of the Guidelines will be handled at the state level by the various Offices of Attorney General.
Background - Memorandum from NAAG Environmental Marketing Subcommittee (1/10/00)
Resolution - Adopting Environmental Marketing Guidelines for Electricity (12/99)
PDF-Formatted Final Guidelines - Environmental Marketing Guidelines for Electricity (PDF 204 KB) Download Acrobat Reader (12/99)