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California Crisis Hurting Green Marketers

January 2001 - Salon.com reports that the California power crisis has caused several green power marketers to cease operations in the state. Specifically, the article notes that Go-Green and Tenderland Power Co. have returned customers to their default utility providers. While formal announcements have not been made by either company, Go-Green's website does say that the company "has suspended taking new customers until further notice."

The primary culprit in the business failures is said to be the state's soaring wholesale electricity prices, which make it difficult for the green power marketing companies to offer competitively priced power given the state's retail electricity rate caps.

News Article - Green Power in the Red



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