January 2002 - Uinta Brewing Company, a Salt Lake City-based craft brewery, announced that it will power the operations of its new brewery and Uinta Brewhouse Pub entirely with wind energy. The company will purchase about 255,000 kWh of wind power annually through Utah Power's Blue Sky green pricing program at an additional cost of 2.95¢/kWh.
Although the purchase will raise the brewery's electricity costs by about 40%, Uinta President Will Hamill said, "This is the right thing to do for a business that sees itself as environmentally responsible." The company plans to tout the wind power purchase in its marketing materials and will encourage other consumers to buy wind.
News Release - Uinta Brewing Company Announces New State-of-the-Art Brewing Facility is Powered by 100% Wind Power
News Article - Brewery Hopes Wind Power Makes Environmental Sales Pitch a Breeze - No loonger online at sltrib.com
Uinta Contact: Will Hamill (801) 467-0909
Utah Wind Power Campaign Contact: Sarah Wright (801) 673-7156