June 1999 - Fifteen months after Massachusetts opened its electric market to competition, the first power supplier to offer a competitive market choice to residential customers has appeared. Essential.com, a web-based power marketer, is offering electricity at discount prices for residential customers in the service areas of Massachusetts Electric Company and Boston Edison Company.
Until now, no alternative suppliers have been able to beat the low "standard offer" rates of the incumbent utilities. However, scheduled increases in the standard offer rates combined with a service bundling strategy has allowed one supplier to enter the market, at least for a trial period. Essential.com is bundling electricity and telephone service at special rates, including a 10% discount on electricity, for the first 10,000 customers who sign up for a two-year term. Other services will be available in the future. Customers will receive a single, consolidated on-line bill for all services.
Essential.com, a licensed broker of Allenergy Products, is marketing AllEnergy's green power product, ReGen, which is the only green offering available in the New England market.
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Essential.com Contact: Bob Potter (781) 229-9599, ext. 104