The Federal Trade Commission (FTC) has revised its Green Guides which were designed to ensure that marketers' environmental claims are truthful and non-deceptive. The revised Green Guides are the first update since 1998 and include new sections on the use of carbon offsets, green certifications and seals, and renewable energy and material claims.
The new Green Guides contain guidance on the use of "hosting" claims. For marketers who generate renewable energy but sell the renewable energy certificates, the FTC found that using the term "host" is deceptive because customers assume that the marketer is using the renewable energy being generated. Instead, the guides recommend a marketer clearly disclose that the renewable benefits are being transferred and sold to others.
News Release -
FTC Issues Revised "Green Guides"
New FTC Green Guides Updates - Proposed Revisions to Green Guides
Contact: Laura Koss, 202-326-2890