August 2009 - EcoMedia, an environmental media company, and EarthEra, an initiative of NextEra Energy Resources, announced a strategic alliance to help cities achieve their Climate Action Plans. EcoMedia offers a product known as "carbon offset advertising" where corporate clients buy television, radio, print and outdoor advertising and EcoMedia dedicates a portion of the advertising spend to fund energy efficiency retrofits and on-site renewable energy in municipal buildings. EarthEra will augment the EcoMedia program by supplying CO2 offsets to further mitigate the carbon impact of the remaining energy use from municipal activities. All of the funds received from EcoMedia to purchase the CO2 offsets will be directed to the EarthEra Renewable Energy Trust, which commits to build new renewable energy projects in the United States.
News Release - Ecomedia And EarthEra Announce Strategic Alliance
Contact: Sarah Douglis, 646-287-3203