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Industry Gains, Challenges Explored at RE Marketing Conference

October 2008 - Impacts of potential federal legislation were among the themes discussed at the National Renewable Energy Marketing Conference, which took place October 27-29, 2008 in Denver, Colorado. The annual conference brings together representatives from renewable energy marketing companies, utilities, renewable energy end users, and government agencies for discussions on market trends and challenges. This year’s conference, with more than 400 industry leaders in attendance, featured sessions on the treatment of renewable energy in climate change policies — both regional policies that are in the process of being implemented, as well as potential federal legislation. The main sponsors for the conference are the Center for Resource Soutions, the U.S. Environmental Protection Agency, and the U.S. Department of Energy.

Other notable session topics at the conference included an update on the state of the voluntary renewable energy market and its role in supporting U.S. renewable energy project development. The voluntary market tripled in size from 2004 to 2007, to 18.1 billion kWh, fully three-quarters of which was attributable to businesses and other large institutional buyers. There were also discussions about the termination of Florida Power & Light’s Sunshine Energy green pricing program and its potential implications for the public perception of the industry. The conference also featured discussions about mechanisms to support increased U.S. energy efficiency and distributed energy generation strategies. Finally, the conference was also an occasion to celebrate industry success stories at the Green Power Leadership Awards, where innovative and active marketing programs and green energy purchasers were recognized for their achievements at an awards dinner.

News Release - Growing the Green Power Market: Sixteen Organizations Flex Their Green Muscles

News Releases and Articles - National Renewable Energy Marketing Conference Media Kit

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Full Report - Green Power Marketing in the United States: A Status Report (PDF 762 KB) Download Adobe Reader



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