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LADWP's Green LA Tops 20,000

November 1999 - The Los Angeles Department of Water and Power (LADWP) announced that just six months after launching its Green Power for a Green L.A. program, 20,000 customers have signed up to receive green power. This makes LADWP the leader among utility green pricing programs in total number of customer subscribers. With a customer base of 1.37 million, about 1.5% of the utility's customers are participating in the program. The utility hopes to obtain upwards of 200,000 customer participants in the next two to three years.

Participating customers will begin receiving green power in the next few weeks from a newly constructed geothermal plant; the utility is also negotiating to purchase wind and biomass power for the program. Customers can sign up to purchase green power for 20% of their electricity needs – an average customer uses about 500 kWh each month – for $3.00/month or a price premium of 3¢/kWh. The utility provides participating customers with free energy efficiency products and services to help reduce their bills and offset the increased cost of the green power.

LADWP has also secured a number of high-profile business customers for the program, including the Los Angeles Dodgers, Los Angeles International Airport, and Robinson May Department Stores.

News Release - DWP Reaches First Major Milestone in Green Power for a Green L.A. Program - No longer online at

LADWP Contact: John Giese (213) 367-0434

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