December 2005 - Portland General Electric (PGE) reported that 40,000 customers, representing more than 5% of its total customer base, are now purchasing one of three green power products offered through the utility. PGE is the largest utility in the United States to reach the 5% customer participation threshold. PGE customers can choose to purchase renewable energy to meet 100% of their monthly electricity needs for as little as 0.8¢/kWh on top of the regular electricity rate. The utility attributes its program success to "an effective information and marketing effort" combined with "customers' strong support for the environment."
News Release - PGE customers ring in the new year with green power achievements
News Article - Northwest power consumers going 'green'