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New England Marketers Join Forces

April 2005 - Four non-profit suppliers of renewable energy in New England announced that they are combining forces to market a single green power product to residential and small commercial customers in the region. Under the agreement, Mass Energy Consumers Alliance (Mass Energy), People's Power & Light, Conservation Services Group (CSG) and the Center for Ecological Technology (CET) will offer New England GreenStart, a 100% renewable energy product sourced from New England-based resources and currently consisting of small hydro (75%), biomass (19%), wind (5%), and solar (1%). CSG and CET customers in Massachusetts and Rhode Island now purchasing the GreenerWatts New England product will be switched to the new offering.

Going forward, CET will focus on marketing New England GreenStart in western Massachusetts and helping to secure new renewable energy sources from that area. Mass Energy and People's Power & Light will continue to provide overall administration and management of New England GreenStart as well as oversee the development of a marketing and outreach campaign to support the retail green power market. CSG will concentrate on its wholesale market activities, including building new PV plants throughout Massachusetts and Rhode Island, many of which will be supported by New England GreenStart customers.

News Article - 'Green' option offered to electricity consumers - No longer online at

Mass Energy Contact: Larry Chretien (617) 524-3950
CSG Contact: Steve Cowell (508) 836-9500
CET Contact: Laura Dubester (413) 445-4556
People's Power & Light Contact: Erich Stephens (401) 861-6111

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