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Alliant Energy


March 2006 - Recreational Equipment Inc. (REI), a national cooperative retailer of outdoor gear and apparel, announced that it will purchase 10 million kWh of green power, equivalent to 20% of the company's annual electricity usage. The purchase of wind, landfill gas and solar-generated electricity will provide 100% of the power for 17 of REI's 82 retail stores. REI has entered into renewable energy contracts with seven different utilities and marketers in nine locales, with some of the products being Green-e certified. In several cases, the purchases will reduce the company's exposure to fossil fuel surcharges. The purchases include the following stores and suppliers:

  • Brookfield, WI; We Energies; sources: wind, landfill gas and solar
  • Madison, WI; Alliant Energy/WP&L; sources: wind, landfill gas and solar
  • Eugene, OR; Eugene Water & Electric Board; source: wind
  • Denver, Englewood, Boulder, Grand Junction and Lakewood, CO; Xcel Energy; source: wind
  • Colorado Springs, CO; Community Energy Inc.; source: wind
  • Fort Collins, CO; Fort Collins Utilities; source: wind
  • Bloomington and Roseville, MN; Xcel Energy; source: wind
  • Dallas, Houston (two stores) and Plano, TX; Green Mountain Energy; source: wind
  • Pittsburgh, PA; Community Energy Inc.; source: wind

News Release - REI Steps Up to 20 Percent Green Power

REI Contact: Kevin Hagen, (253) 437-7312


July 2004 - Alliant Energy reports that more than 2,300 new customers have enrolled in its Second Nature program as a result of a seven-week telemarketing campaign conducted in partnership with Edge Teleservices, a California-based call services provider. The additional customers represent a 25% increase in program participation over year-end 2003 enrollment. Under the Second Nature program, which is Green-e certified, Alliant customers can purchase electricity generated from renewable energy sources, such as wind and landfill gas, for an extra 2¢/kWh.

Case Study - Alliant Uses Telemarketing to Sell Renewable Power - No longer online

Alliant Contact: Kelly Smith (319) 786-4344


April 2004 - The Center for Resource Solutions (CRS) announced that Alliant Energy's Second Nature green pricing program has earned the Green-e seal of approval. Under the Green-e program, utility green pricing programs can become certified if they meet or exceed locally established criteria related to the type of renewable resources used, product pricing, marketing, and customer education.

Alliant Energy's Second Nature program provides the utility's residential and business customers with the option to purchase electricity generated from renewable energy sources for an extra 2¢/kWh. Power for the program is supplied from wind farms in Minnesota and Iowa and a landfill gas facility in Wisconsin. In 2003, program participants supported nearly 28 million kWh of renewables-based electricity generation, or enough to fully power 2,900 homes.

News Release - Alliant Energy Offers Green-e Certified Renewable Energy to More than 500,000 Customers


June 2000 - Alliant Energy announced plans to offer a green power option to its 740,000 residential customers in Iowa and Wisconsin. Under the program, dubbed Second Nature, customers will be able to purchase renewable power generated from a mix of new landfill gas and wind energy projects to meet 25%, 50% or 100% of their electricity needs. The 100% renewable energy option will be offered for an extra 2¢/kWh or about $13 a month for an average household; the 50% and 25% options will be priced proportionally. Initially, the program will be offered only to residential customers, but Alliant plans to extend the option to business customers in the future. Alliant plans to launch the program on August 1 pending regulatory approval.

News Release - Alliant Energy Makes renewable energy 'Second Nature' for customers
News Article - Madison, Wis., Utility Begins Solar-Energy Project - No longer online at Knight-Ridder

Alliant Contact: Chris Schoenherr, (608) 252-3924


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