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We Energies


July 2008 - Wisconsin's Governor Jim Doyle announced that the state has completed a renewable energy purchase of 92.4 million kilowatt-hours (kWh). The state has also implemented energy efficiency measures for its buildings and reduced energy consumption by 8% since 2005.

Wisconsin's renewable energy purchase helps achieve compliance with the state's Energy Efficiency and Renewables Act, signed into law in 2006 (2005 Wis Act 141), which requires key state agencies to purchase 20% of their energy from renewable sources by 2011. The renewable energy will be procured from Madison Gas and Electric, We Energies and Wisconsin Public Power Inc. The majority of the power will come from wind, solar, hydro and landfill gas sources located in Wisconsin.

The purchase represents 10% of the energy consumed by the Department of Health and Family Services, Department of Corrections, Department of Veterans Affairs, Department of Administration, Department of Public Instruction, the University of Wisconsin System and various other state agencies.

News Release - Governor Doyle Announces Record State Clean Energy Purchase

Contact - Brian Driscoll, 608-261-8146


September 2006 - Neenah Paper, a national premium paper manufacturer, announced that it is purchasing 10.9 million kWh of renewable energy annually through the Energy for Tomorrow green power program offered by We Energies. Through the program, businesses can purchase renewable energy in blocks of 1,000 kWh per month for $13.70, or 1.37¢/kWh, for purchases of less than 70,000 kWh per month, or $10 per block (1.0¢/kWh) if purchasing more than 70,000 kWh/month. The purchase, which represents 12% of the company's total electricity use for its Wisconsin manufacturing operations, makes Neenah Paper the largest single purchaser of green power in the state and expands the amount of renewable electricity sold through the Energy for Tomorrow program by 20%.

News Release - Neenah Paper Makes Major Green Power Purchase, One of the Largest in the Paper Industry

News Release - Neenah Paper becomes No. 1 Purchaser of Renewable Energy in Wisconsin


March 2006 - Recreational Equipment Inc. (REI), a national cooperative retailer of outdoor gear and apparel, announced that it will purchase 10 million kWh of green power, equivalent to 20% of the company's annual electricity usage. The purchase of wind, landfill gas and solar-generated electricity will provide 100% of the power for 17 of REI's 82 retail stores. REI has entered into renewable energy contracts with seven different utilities and marketers in nine locales, with some of the products being Green-e certified. In several cases, the purchases will reduce the company's exposure to fossil fuel surcharges. The purchases include the following stores and suppliers:

  • Brookfield, WI; We Energies; sources: wind, landfill gas and solar
  • Madison, WI; Alliant Energy/WP&L; sources: wind, landfill gas and solar
  • Eugene, OR; Eugene Water & Electric Board; source: wind
  • Denver, Englewood, Boulder, Grand Junction and Lakewood, CO; Xcel Energy; source: wind
  • Colorado Springs, CO; Community Energy Inc.; source: wind
  • Fort Collins, CO; Fort Collins Utilities; source: wind
  • Bloomington and Roseville, MN; Xcel Energy; source: wind
  • Dallas, Houston (two stores) and Plano, TX; Green Mountain Energy; source: wind
  • Pittsburgh, PA; Community Energy Inc.; source: wind

News Release - REI Steps Up to 20 Percent Green Power

REI Contact: Kevin Hagen, (253) 437-7312


February 2006 - We Energies, Wisconsin's largest utility, received authorization from the Public Service Commission of Wisconsin (PSCW) to significantly expand its renewable energy programs. As part of the package, the PSCW approved several enhancements to the utility's Energy for Tomorrow (EFT) green pricing program.

The base premium for the EFT program was lowered from 2.04¢/kWh to 1.37¢/kWh to reflect higher fossil fuel prices, and EFT customers will be protected from fossil fuel-related rate adjustments for two years. Larger business customers that purchase 70,000 kWh of renewable energy per month or greater will qualify for a new EFT "bulk purchase rate" of 1.0¢/kWh. Business customers have the option to aggregate multiple accounts under a single corporate ownership to reach the purchase threshold.

The company has also changed the power supply mix for the EFT program by increasing the amount of wind energy, decreasing the landfill gas contribution, and including solar energy for the first time. Last year, We Energies introduced a "Solar Buy-Back Rate" that pays qualifying customer-generators a rate of 22.5¢/kWh for their solar output for up to 10 years. The PSCW also approved a new "Biogas Buy-Back Rate," which pays 8.0¢/kWh for "on-peak" energy and 4.9¢/kWh for "off-peak" energy to customers who generate electricity from anaerobic digester technology using animal waste from farm operations, industrial food processes, or municipal wastewater treatment facilities.

We Energies Contact: Jeff Anthony (414) 221-2481


December 2005 - We Energies announced that renewable energy sales through its Energy for Tomorrow green power program increased by 20% during 2005. Under the program, residential and business customers can purchase renewable energy for 25%, 50%, or 100% of their electricity needs at a premium of 2.04¢/kWh annually. More than 12,000 customers now participate in the program and collectively purchase more than 50 million kWh of renewable energy annually.

News Release - Energy for Tomorrow posts record participation


June 2005 - On June 15, We Energies filed with the Wisconsin Public Service Commission for approval of two enhancements to its Energy For Tomorrow renewable energy program: an experimental buy-back rate for customer-sited solar PV systems and a bulk purchase rate for large business customers.

Under the three-year solar buy-back pilot, We Energies proposes to purchase the entire output of customer-sited PV systems sized between 1.5 kW and 100 kW at a rate of 22.5¢/kWh for 10 years, up to a total installed capacity of 500 kW. The solar output will be used to supply the Energy for Tomorrow program and solar system owners must be enrolled in the program to be eligible for the payments.

The utility also proposes to lower the cost of renewable energy for larger purchases made by nonresidential customers. Under the proposed tariff, customers who purchase more than 70,000 kWh of renewable energy per month would pay a premium of 1.5¢/kWh compared to the base premium of 2.04¢/kWh. The price is expected to drop further as part of the company's 2006 Rate Case filing.

News Article - We Energies Customers Set to Drive Renewable Energy Market

Additional Information - PSC Filing #35978 Enhancements to We Energies "Energy for Tomorrow" Green Pricing Program (PDF 216 KB)


April 2004 - We Energies, an investor-owned utility serving about one million electric customers in Wisconsin and Michigan's Upper Peninsula, announced that in less than a year the utility has nearly quadrupled the number of business customers participating in its Energy for Tomorrow green power program. Approximately 360 businesses are now participating in the program including: Miller Brewing, the Milwaukee Journal-Sentinel, and the Milwaukee Area Technical College. Participation in the Energy for Tomorrow program has enabled some businesses to meet emissions reduction requirements and become eligible for ISO 14000 certification.

Introduced in 1996, the Energy for Tomorrow program was among the first green pricing programs offered in the United States. Under the program, customers can purchase renewable energy for 25%, 50% or 100% of their electricity needs for an extra 2¢/kWh.

News Release - We Energies celebrates Earth Day with the business of green power: Energy for Tomorrow program more than doubles business participation


November 1999 - The Michigan Public Service Commission (MPSC) has approved a plan by Wisconsin Electric to extend its green power option to its Michigan-based customers. Wisconsin Electric has a green pricing program, Energy for Tomorrow, through which its Wisconsin-based customers can purchase all or part of their electricity requirements from renewable resources. Now the utility's 25,000 customers in Michigan's Upper Peninsula will be able to participate in the program.

Wisconsin Electric also announced that it signed a five-year contract with Waste Management, Inc. to develop 7.5 MW of new landfill-gas capacity and ensure the continued operation of existing projects totaling 16.2 MW. The new capacity will be used to satisfy a state mandate for renewable resources and provide power for the Energy for Tomorrow program.

News Release - Wisconsin Electric "Energy for Tomorrow" Experimental Renewable Energy Program Approved - No longer online at http://www.michigan.gov/

News Release - Wisconsin Electric, Waste Management Tap Landfill Gas for Green Energy Portfolio

News Article - Waste Management to generate more power at landfills


May 1999 - Wisconsin Electric announced plans to expand its Energy for TomorrowTM program to allow large business customers, as well as residential and small commercial customers on time of use (TOU) rates, to participate.

Under the program, customers have the option of purchasing 25%, 50% or 100% of their electricity from renewable resources, which include a combination of existing biomass and hydropower facilities that are currently underutilized in the market. Two, new 660-kW wind turbines are being built to supply the program and will be operational at the end of June. The program currently has 9,000 customer participants.

News Release - Wisconsin Electric Expands Energy for TomorrowTM Program; Expansion Includes Large Businesses and Time of Use Customers


August 1998 - Wisconsin Electric (WE) has issued a Request for Proposals (RFP) soliciting bids for one or more contracts totaling up to 75 MW of renewable energy generating capacity. The RFP is in response to recent electric reliability legislation, which calls for the investor-owned utilities in the eastern part of the state to add a combined total of 50 MW of renewable energy generating capacity to their energy mix by the end of 2000. The WE share of the state requirement is 27 MW.

WE is soliciting for significantly more renewables capacity than the utility is legally responsible for "in order to capture potential economies of scale, provide an opportunity for larger projects to bid and provide strategic business options as we continue to assess the renewable energy market." The deadline for proposals is October 1, 1998.

This latest RFP follows a 5 mw solicitation issued in March and the announcement this spring that WE will build two utility-scale wind turbines in 1999 for its Energy For TomorrowTM program.

News Release - Wisconsin Electric Seeks Bids for Renewable Electric Energy


May 1998 - Wisconsin Electric's 5 MW Renewable Energy Supply RFP


April 1998 - Wisconsin Electric (WE) celebrated St. Patrick's Day by announcing a search for additional suppliers of "green" electric energy to be used in its Energy for Tomorrowó (EFT) renewable energy program. The solicitation is focused on developing renewable energy resources in Wisconsin. Subsequent to the RFP release, WE announced on April 8 that it would build two, 600-kW wind turbines at a yet-to-be-determined site in Wisconsin. The turbines, which should be operational by June of 1999, will produce 3.2 million kW hours (kWh) annually, enough to power about 400 homes. The wind power will be used for the EFT program.

News Release - Wisconsin Electric Looking for Green Electric Energy


March 1998 - Wisconsin Electric (WE) announced it has reached a settlement with Wisconsin's Environmental Decade (WED) and RENEW Wisconsin (RENEW), two environmental groups that previously challenged WE's Energy for Tomorrow program. As stated in a Memorandum of Understanding, the parties have agreed that by April 1, 2000, at least 75% of the resources marketed under the program will come from new renewable resources located in Wisconsin and Upper Michigan and that no one energy source will account for more than 75% of the program's portfolio. The agreement also stipulates that a major marketing effort be undertaken to engage commercial and industrial customers and that WED and RENEW will actively market and endorse the program.

News Release - Wisconsin Electric, RENEW Wisconsin, and Wisconsin's Environmental Decade Join Forces to Expand Use of Renewable Energy


May 1997 - Wisconsin Electric (WE) reports that more than 5000 customers have enrolled in the company's Energy for Tomorrow green pricing program. The utility also announced the following suppliers for the second year of the program: Minnesota Power & Light (hydro and biomass), Cedarburg Hydro (new hydro), Emerald Energy Company (landfill gas plants), Rock River Power & Light (existing hydro), and N.E.W. Hydro (existing hydro). The renewable energy supply is expected to total 3 MW initially and increase to 5 MW by June 1997.


April 1997 - Wisconsin Electric (WE) started marketing its Energy for Tomorrow program in early January; by mid-March 3500 participants had signed up for the program. The first-year goal is to sign up 7500 customers by June 1, 1997. The renewable power supply for the first year includes hydro and biomass (paper mill wood waste). WE used the request for proposal process to acquire next year's power supply and is expected to make a selection soon.


March 1997 - The Public Service Commission of Wisconsin recently approve an experimental green rate for Wisconsin Electric (WE). The green rate will be marketed under "Energy for Tomorrow," WE's overall effort to create a more sustainable, environmentally sound energy future. Customers will be able to purchase 25%, 50%, or 100% of their power from renewable resources. The initial renewables portfolio will consist of 5 MW of biomass and hydroelectric power; however, solar and wind resources may be added if there is adequate customer support.

Wisconsin Environmental Decade (WED) has filed suit against the Wisconsin Public Service Commission (PSC) to block implementation of WE's green pricing program. WED alleges that the PSC violated state law in approving, without a hearing, the rate charging participating residential, farm, and small commercial customers a premium of 2¢/kWh above the regular rate. WED also challenges the lack of a competitive acquisition process for the renewable resources.

WE Contact: Chris Schoenherr (414) 221-2798
WED Contact: Keith Reopelle (608) 251-7020


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