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Duke University Challenges Students to Purchase Wind Power

Renewable Choice Energy Builds Nation's First Grassroots Program

DURHAM, N.C. — April 10, 2003 — Duke University is now using wind power. While several universities have aimed to bring green power to their campus, none of them are doing it quite like Duke. To challenge students, Duke University has agreed to match up to 1,250,000 KWh worth of student purchases of wind power. This is the first time in the country a university has gone beyond just buying green power to engage their students in an educational campaign to support clean energy.

Duke University President Nannerl Keohane supports the challenge, saying, "This exciting and unique program challenges everyone in the University community to take responsibility for the environmental impact of their electricity. Choosing green power is the natural next step to meeting today's energy needs." The challenge money comes from savings generated by a cooperative energy conservation effort between Duke University and students in Duke Environmental Alliance.

Students who purchase wind power will have their impact matched by the Duke administration. Together Duke University could potentially avoid 4,050,000 lbs of carbon dioxide emissions, which is equivalent to planting 552 acres of trees or not driving a car 5,062,400 miles. The Duke Environmental Alliance will be running events during the month of April to promote the challenge.

"Most people don't realize that electricity generation is the single largest source of greenhouse gases in the US," said Channa Pickett of the Environmental Alliance. "Choosing to use clean, renewable energy is essential not only to our health and the health of our environment, but also our energy independence and national security." According to the Department of Energy, 70% of our nation's electricity is generated through the combustion of non-renewable fossil fuels.

"Everyone in the country now has the opportunity to choose clean, wind power. We want to make sure everyone at Duke knows that and has the opportunity to sign up," said Quayle Hodek, CEO of Renewable Choice Energy.

Reasons To Buy Wind Power

  • Offset fossil fuel energy production now and for years to come
  • Preserve natural resources for future generations
  • Lessen America's dependence on fossil fuels
  • Bring financial opportunities to rural communities

About Renewable Choice: Renewable Choice Energy (RCE), based in Boulder, CO is the country's leading grassroots renewable energy company. RCE works with clean power producers nationwide to increase domestic production of renewable energy resources, like wind power, by building demand for clean energy among consumers and industry. RCE accomplishes this through the sale of American Wind™, their Green-e certified renewable energy certificate product. For more information, visit

Contacts: Kris Lotlikar (303) 652-0770

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