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TenderLand Power Company

January 2001 - reports that the California power crisis has caused several green power marketers to cease operations in the state. Specifically, the article notes that Go-Green and Tenderland Power Co. have returned customers to their default utility providers. While formal announcements have not been made by either company, Go-Green's website does say that the company "has suspended taking new customers until further notice."

The primary culprit in the business failures is said to be the state's soaring wholesale electricity prices, which make it difficult for the green power marketing companies to offer competitively priced power given the state's retail electricity rate caps.

News Article - Green Power in the Red

July 2000 - TenderLand Power Company is offering renewable power at a flat rate to the first 80,000 California-based customers that sign up for its service. Starting October 1, 2000, TenderLand is guaranteeing an energy price of 8¢/kWh plus a monthly service charge of $2.99 for 100% renewable power generated from a mix of wind, small hydro and geothermal sources. TenderLand also plans to construct a 40-MW wind project near Palm Springs by next summer to service its product. The company is offering the flat rate plan for a period of five years, with no minimum contract period, and will adjust the rate at the beginning of each year.

The TenderLand offer comes amidst a summer of skyrocketing electricity prices for customers of San Diego Gas & Electric Co., the first in the nation to face market-based pricing. Since the TenderLand offer was announced, California enacted legislation capping retail electricity rates at 6.5¢/kWh. The rate cap is retroactive to June 1, 2000 and extends to December 31, 2003. However, customers still face the prospect of paying the differnce between the capped rates and market prices at a future date.

News Release - TenderLand Power Announces Expansion of Flat Rate Pricing Plan - No longer online at

News Releasen - TenderLand Offers Rate Relief for San Diego Electricity Customers with Flat Pricing Plan - No longer online at

News Release - Governor Davis Signs Electricity Consumer Relief Legislation (08/00)

News Article - Governor signs bill to cut cost of electricity - No longer online

News Article - Law trimming power rates leaves many uneasy about bills later on - No longer online

TenderLand Contact: Ken Keddington (530) 587-9295

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