January 2000 - Essential.com, an Internet-based retail bundler of energy and communications services, announced that it is expanding its business nationwide. Essential.com will offer telecommunications services across nearly the entire U.S. and, pending regulatory licensing, will offer electricity services in most states that have opened their markets to competition.
The company also announced that it is currently serving 20,000 customers in the Massachusetts market. In addition to a standard discounted electricity product, Essential.com offers these customers the option of purchasing AllEnergy's ReGen green power product, which is the only green power product currently available in the New England market. The company plans to offer green power choices to customers in other states as it expands its operations.
News Release - Essential.com Heats Up On-Line Energy Market with National Expansion - No longer online at essential.com
June 1999 - Fifteen months after Massachusetts opened its electric market to competition, the first power supplier to offer a competitive market choice to residential customers has appeared. Essential.com, a web-based power marketer, is offering electricity at discount prices for residential customers in the service areas of Massachusetts Electric Company and Boston Edison Company.
Until now, no alternative suppliers have been able to beat the low "standard offer" rates of the incumbent utilities. However, scheduled increases in the standard offer rates combined with a service bundling strategy has allowed one supplier to enter the market, at least for a trial period. Essential.com is bundling electricity and telephone service at special rates, including a 10% discount on electricity, for the first 10,000 customers who sign up for a two-year term. Other services will be available in the future. Customers will receive a single, consolidated on-line bill for all services.
Essential.com, a licensed broker of Allenergy Products, is marketing AllEnergy's green power product, ReGen, which is the only green offering available in the New England market.
News Release - Essential.com Delivers Long-Awaited Choice in Electricity for Massachusetts Residents - No longer online at Essential.com
News Release - The Web's First Energy and Communications Superstore Opens at Essential.com - No longer online at Essential.com
Essential.com Contact: Bob Potter (781) 229-9599, ext. 104