No ValueAES Power Direct
January 2001 - As a result of sharp increases in wholesale power costs triggered by higher natural gas prices, some alternative providers, including those that have offered clean or green power options, are exiting retail power markets in several Northeast and Mid-Atlantic states. According to an article in the Asbury Park Press, AES Power Direct became the latest marketer to announce that it will return its customers to their default suppliers. The company will turn back more than 15,000 customers in New Jersey, including those that were purchasing its environmentally friendly power offering. The company is also no longer accepting new customers in Pennsylvania.
Utility.com is another casualty of "soaring wholesale rates," according to a recent article in the Pittsburgh Post-Gazette. The company has informed its 30,000 Pennsylvania customers that they must select an alternative provider or be returned to their default supplier. Utility.com is also returning customers in other parts of the country, including California, where it was supplying green power.
Prior to these most recent announcements, Conectiv Energy had ceased its retail marketing activities in Pennsylvania and New Jersey, where the company was offering both conventional and green power products.
News Article - New Jersey Alternative Energy Supplier to Leave State - No longer online at app.com
News Article - Utility.Com Plans to Disconnect 30,000 Pennsylvania Electric Customers - No longer online
December 1999 - Power Direct, a fully owned subsidiary of AES, is offering an environmentally friendly power option, called Clear Choice, to customers in New Jersey and Pennsylvania. Under the Clear Choice program, Power Direct offsets the emissions created by a customer's energy use by purchasing and retiring sulfur dioxide and nitrogen oxide emissions credits. The company also offsets Clear Choice customers' carbon dioxide emissions by planting trees and supporting other carbon sequestration programs.
Power Direct offers Clear Choice at a premium of 0.8¢/kWh over its base electricity rate. Given that customers of Power Direct's basic power product save 8-10% off the default utility rates (on a total bill basis), customers can switch from default service to Clear Choice and see little change in their electricity bill or even receive a slight discount.
Power Direct, which is based out of Arlington, Virginia, is offering its Clear Choice product to Pennsylvania customers in PECO's service territory and to nearly all electricity customers in New Jersey. To date, 6% of Power Direct's customers have selected the Clear Choice option.
News Article - Electricity Will Come With Labels - No longer online at SF Gate
Power Direct Contact: Chris Shelton (703) 358-0514