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May 2016

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Events Archive


We post these events regarding renewable energy generation, renewable energy certificates, and green power as a courtesy to our web site visitors. Unless otherwise noted, the following events and accompanying presentations are neither supported nor endorsed by the U.S. Department of Energy, Green Power Network.

Date and Location


June 15, 2016
11 a.m.–12 p.m. MT

How to Get Those Considering Solar to Ultimately Make the Switch

Selling solar is a two-step process: getting customers to consider solar and then getting them to adopt. Even getting customers to consider solar is difficult as awareness is often opportunistic (e.g., installer approaches customers) or event-driven (e.g., sticker shock from summer bills or moving to a new house). In this webinar, we present new findings from a multi-year Department of Energy grant led by the National Renewable Energy Laboratory's Solar Energy Evolution and Diffusion Studies (SEEDS) team to determine opportunities for industry to increase lead generation and conversion rates. Our study is focused on understanding differences between solar "considerers" (those who have spoken with installers about solar but haven't "pulled the trigger") and "adopters" (those who actually made the switch). Are they demographically different? And, do they approach the buying process differently? Most importantly, what does it take to get considerers to become adopters?


  • James Tong, Spruce Finance
  • Allison Mickey, Spruce Finance
  • Ben Sigrin, National Renewable Energy Laboratory
  • Eric O'Shaughnessy, National Renewable Energy Laboratory

The SEEDS webinar series will conclude on June 29 with Solar Aspirations and Disinclinations: Learning from 3,600 Households.

Register now >>

July 15, 2016
11 a.m. PT

Solar Energy on Campus

Opportunities and common pitfalls in communicating renewable energy use in higher education

Friday, July 15, 2016
11 a.m. PT

As universities and colleges nationwide green their electricity with solar through onsite generation, power purchase agreements (PPAs), and renewable energy certificate (REC) purchases, these institutions must be clear and accurate in their claims to avoid reputational and legal risk. Understanding the implications of various purchasing options is central to ensuring that desired solar energy claims will be supported by your purchase. Join representatives from Center for Resource Solutions (CRS) and the National Renewable Energy Laboratory (NREL) in a free webinar to discuss:

  • The role of RECs in renewable energy claims
  • Acceptable language for making accurate claims
  • The advantages and risks of solar purchasing options including onsite generation, PPAs, and REC purchases
  • Specific approved claims for each solar purchasing option
  • Decoding environmental attribute ownership within solar PPAs
  • REC arbitrage done right
  • Additional considerations, including state incentives, operating within cap-and-trade programs, and state laws

This webinar is aimed at sustainability professionals in higher education, including energy and sustainability managers.


  • Maya Kelty, Green-e Associate, CRS
  • Jenny Heeter, Senior Energy Analyst, NREL

Register now >>

Past Webinars To review the presentations from previous webinars, please visit the Past Webinars section.






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