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Presentations from Eleventh National Renewable Energy Marketing Conference

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Monday, December 4, 2006


Building Renewable Energy Demand with Corporate America
The Business Case for Buying Renewable Energy (PDF 844 KB)
Samantha Putt del Pino, World Resources Institute

On-site Generation and the Corporate Customer (PDF 1.3 MB)
Brian Stone, PowerLight

Tailoring Product Design and Messaging for Corporate Customers (PDF 152 KB)
Erik Rothenberg, 3 Phases Energy

Understanding The Customer: Customer Preferences and Effective Messaging
Energy Independence: Messaging Clean Energy for Today's Consumer (PDF 8.3 MB)
Brian F. Keane, SmartPower

Policy Track - Carbon Policies & Renewable Energy Markets
How Will Carbon Regulation Affect Green Power Markets?
The Interaction of Green Power and Carbon Markets (PDF 392 KB)
Lori Bird and Ghita Carroll, National Renewable Energy Laboratory

Clean Energy and Carbon: The Perspective of Big Generators and Retail Marketers (PDF 160 KB)
Elizabeth Salerno, American Wind Energy Association

Carbon Caps and Green Power Activity (PDF 912 KB)
Richard Cowart, Regulatory Assistance Project

Carbon Trading and International Markets (PDF 1 MB)
Phil Moody, Association of Issuing Bodies

Program Management Track - Product Sourcing & Rate Design
Proven Methods to Achieve Sales
Offering Fuel-Price Stability in Green Power Products (PDF 240 KB)
Blair Swezey, NREL

Successful Green Pricing Program Design, Marketing and Management to Achieve Sales (PDF 1.9 MB)
Brian Ward, City of Palo Alto Utilities

Prioritizing Local Procurement: What it Means to Our Program and Customers (PDF 880 KB)
Alma Evans, Santee Cooper

Designing Green Power Products that Work for Your Market (PDF 460 KB)
Rachel Fagan, Green Mountain Energy Company

Policy Track - Green Power & Carbon Neutral Products
Understanding Greenhouse Gas Accounting And Carbon Offsets
Incorporating Purchases of Green Power and RECs into Corporate GHG Inventory Accounting (PDF 1 MB)
James Sullivan, U.S. Environmental Protection Agency

Integrating Renewable Energy in GHG Accounting: Offset Accounting and Claims (PDF 72 KB)
Lars Kvale, Center for Resource Solutions

Product Discussion with Moderator Questions
Tom Arnold, TerraPass ("TerraPass") (PDF 188 KB)
Mel Jones, Sterling Planet ("White Tags") (PDF 652 KB)
Wendy Pulling, PG&E: ("Climate Protection Program") (PDF 764 KB)
Andy Noel, Green Mountain Energy ("eMission Solutions") (PDF 1.1 MB)

Product Marketing Track - Sales Tools and Techniques
How To Structure Successful Green Power Offerings
Sales 101: Leads, Market Research and Structuring the Pitch (PDF 972 KB)
Alden Hathaway, Energy Resources Trust

Making the Sale in a Time of Rising Energy Costs (PDF 5.2 MB)
Paul Copleman, Community Energy

The Value of the Personal Connection: Overcoming Objections and Helping Customers Get Past Purchasing Barriers (PDF 332 KB)
Quayle Hodek, Renewable Choice Energy

Success in Utility Green Pricing Sales and On-site Solar (PDF 260 KB)
Bruce Gerth, Sacramento Municipal Utility District


Tuesday, December 5, 2006


What Motivates The Leading Purchasers?
What Motivates Leading Purchasers? (PDF 184 KB)
Blaine Collison, Environmental Protection Agency

How Renewable Energy Certificates Are Tranforming The Renewable Energy Industry
Who Owns Renewable Energy Certificates? Policy Options and Practice (PDF 380 KB)
Ed Holt, Ed Holt & Associates

The Value of RECs in Project Finance (PDF 324 KB)
Karlynn Cory, National Renewable Energy Laboratory

A Developer's Perspective on the Value of RECs (PDF 752 KB)
Carrie Plemons, PPM Energy

GHG Reporting and Renewable Energy Certificates: A Marketer's Perspective (PDF 424 KB)
Marcus Krembs, Sterling Planet

On-Site Renewables Track - RECs and On-Site Projects
Creating, Measuring and Aggregating On-Site Recs
Solar RECs: A Market-based Incentive Mechanism for Solar Production (PDF 448 KB)
Jan Pepper, Clean Power Markets

Solar Thermal Energy: New Light on a Mature and Market-Ready Technology (PDF 2 MB)
Dell Jones, Sterling Planet

Successful Strategies for Integrating Solar RECs into Installation Sales and Voluntary Programs (PDF 464 KB)
Greg Rosen, Powerlight

Product Marketing Track - Market Segmentation Strategies
Targeting and Selling to Distinct Market Segments
Segmentation 101: Back to the Basics (PDF 588 KB)
Martin Agius, The SKM Group

Using PRIZM NE to Grow Your Program Cost-Effectively (PDF 1.1 MB)
Barry Friedman, E Source

The Rising Importance of Alternative Energy and Customer Enrollment Programs in the Utility Sector for the 21st Century (PDF 56 KB)
Miguel Bermeo, B2B Demand

Targeted Marketing in TVA's Green Power Switch Program (PDF 296 KB)
Jim West, Tennessee Valley Authority

On-Site Renewables Track - Finance Strategies
Creating, Measuring and Aggregating On-Site RECs
Solar RECs: The Solar PPA (PDF 140 KB)
Tim Derrick and Kevin Christy, 3 Phases Energy

REC Asset Management for Project Developers in an Opaque Market (PDF 140 KB)
Randall N. Lack, Element Markets LLC

Third Party Project Financing (PDF 336 KB)
Claire Broido Johnson, Sun Edison

Financing Municipal Projects: Small Scale Wind (PDF 1.4 MB)
Andrew Stern, Hull Wind

Financing Distributed Generation Projects with RECs (PDF 788 KB)
Lenny Hochschild, Evolution Markets

Product Marketing Track - Mainstreaming The Message
Perspectives on the Most Effective Messages
Building Widespread Consumer Awareness: Best Practice Examples from Renewable Energy Providers (PDF 1.2 MB)
Këri Bolding, California Public Utilities Commission

Marketing Messages and Angles That Get Attention and Deliver Results (PDF 704 KB)
Gary Evans, We Energies

Environmental Marketing: Being Green is Just the Beginning (PDF 824 KB)
Scott McDougall, TerraChoice Environmental Marketing

Public Opinion toward On-site Generation: A Quantitative Approach to Simulating Customer Preferences (PDF 664 KB)
Christian Demeter, Antares Group

Designing Effective Mainstream Messages: Overcoming Renewable Energy Barriers (PDF 48 KB)
Eric Soloway, SoloVision Productions


Wednesday, December 6


Policy Track - Policy Landscape for On-Site Renewables
Recent Success and Future Challenges
Driving Solar Industry Policy Initiatives Throughout the United States: The Corporate Role (PDF 576 KB)
Julie Blunden, SunPower Corporation

Lessons Learned in California (PDF 148 KB)
Kurt Johnson, California Public Utilities Commission

The Net Metering and Interconnection Labyrinth (PDF 460 KB)
Rusty Haynes, North Carolina Solar Center

The Big Picture: Solar Policies and Perspectives (PDF 1.4 MB)
Marc Roper, Solar Energy Industries Association

Product Marketing Track - Marketing Techniques & Campaigns
Successful Approaches to Community Marketing
EPA's Green Power Community Campaigns (PDF 440 KB)
Anthony Amato, Environmental Protection Agency

The Boulder, Colorado Wind Power Challenge (PDF 1.1 MB)
Susan Innis, Western Resource Advocates

Replicating Connecticut's Clean Energy Communities Program in Other States (PDF 5.4 MB)
Keri Enright, SmartPower

Community-based Renewable Energy Projects: Leveraging the Marketing of Green Pricing Programs (PDF 1.1 MB)
Mike Hodges, Wisconsin Public Power Inc.

Building a Green Power Community with Support from the Local Government (PDF 236 KB)
Heather Mulligan, Puget Sound Energy

Policy Track - State Support for Renewable Energy Marketing
Programs and Policies to Expand the Marketplace
Western Renewable Energy Generation Information System (PDF 228 KB)
Rasa Keanini, California Energy Commission

Using RECs to Supplement State Energy Programs: Limitations, Prospects and Alternatives (PDF 272 KB)
Angela Crooks, Colorado Governor's Office of Energy Management and Conservation

Clean Energy Choice®: State Grants to Communities Help Grow the Voluntary Market (PDF 636 KB)
Martha Broad, Massachusetts Technology Collaborative

Community Innovation and Clean Energy: Early Signs of Success for the Connecticut Clean Energy Communities Program (PDF 500 KB)
Bryan Garcia, Connecticut Clean Energy Fund

Program Management Track - Program Growth Strategies
Building Momentum in New and Existing Programs
Don't Just Sell Them, Retain Them—Do You Know How to Keep Your Customers? (PDF 464 KB)
Helen Brauner, Green Mountain Energy Company

New Strategies for Maximizing Sales in Existing Programs: PECO Wind Example (PDF 5.9 MB)
Amy McGinty, Community Energy and Steve DeMott, Exelon Energy Delivery

Managing and Growing the Nation's Leading Residential Green Pricing Program (PDF 1.2 MB)
Thor Hinkley, Portland General Electric

A Bird in Hand... Reducing Customer Churn in Utility Programs (PDF 308 KB)
Colin Whitehead, 3 Phases Energy Services



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