Presentations from Ninth National Green Power Marketing Conference

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Monday, Oct. 4, 2004

Green Power Markets: Key Indicators and Market Developments
Utility Green Pricing Programs (PDF File Size: 456 KB) Lori Bird, National Renewable Energy Laboratory Competitive Retail Markets (PDF File Size: 304 KB) Julie Blunden, KEMA-XENERGY Renewable Energy Certificates (PDF File Size: 4.7 MB) Dan Lieberman, Center for Resource Solutions

Keynote Speaker
The Honorable Suedeen G. Kelly, Commissioner (RealMedia: 174 KB) Federal Energy Regulatory Commission

State Funds Support for Green Power Markets
Presenters Martha Broad, Massachusetts Technology Collaborative (PDF File Size: 120 KB) Bryan Garcia, Connecticut Clean Energy Fund (PDF File Size: 212 KB) B. Scott Hunter, New Jersey Office of Clean Energy (PDF File Size: 240 KB) John Saintcross, New York State Energy Research and Development Authority (PDF File Size: 1 MB) Nancy Selman, Rhode Island Renewable Energy Fund (PDF File Size: 424 KB)

Marketing Green Power to Non-Residential Customers: What Have We Learned?
Data and Insights from the Green Power Partnership (PDF File Size: 308 KB) Matt Clouse, U.S. Environmental Protection Agency Don't Neglect Small Business Customers (PDF File Size: 1.9 MB) Jeff Anthony, We Energies Sector-Specific Targeting of Marketing, Sales and Products (PDF File Size: 104 KB) Mark Crowdis, Think Energy, Inc. Developing Next Generation Retail Green Power Products (PDF File Size: 1.2 MB) Craig Hanson, World Resources Institute

Group Luncheon - Keynote Speaker
The Honorable George E. Pataki (RealMedia Size: 162 KB) Governor, State of New York

The Policy Context for Green Power Markets
The Honorable William M. Flynn Chairman, New York State Public Service Commission The Honorable Donald W. Downes Chairman, Connecticut Department of Public Utility Control The Honorable Ronald A. Guns (PDF File Size: 128 KB) Commissioner, Maryland Public Service Commission Ronald F. LeComte (PDF File Size: 104 KB) Director, Electric Power Division, Massachusetts Department of Telecommunications and Energy

Renewable Energy Certificates and Tracking
Selling Green Power into RECs Markets (PDF File Size: 1.2 MB) Dean Cooley, Calpine The Role of Regionally Based RECs (PDF File Size: 812 KB) Jeff Keeler, Community Energy Marc Kaplan, American Lung Association of New York State The Western Renewable Energy Generation Information System (WREGIS) (PDF File Size: 652 KB) Rasa Keanini, California Energy Commission Tracking and Verification of DG RECs (PDF File Size: 136 KB) Sam Swanson, Pace Law School David Beavers, The Cadmus Group

Marketing Partnerships: Looking Across the Supply Chain
Presenters Steven DeMott, PECO Energy, and Amy McGinty, Community Energy (PDF File Size: 280 KB) Dan Kalafatas, 3 Phases Energy (PDF File Size: 868 KB) Bob Maddox, Sterling Planet (PDF File Size: 1.1 MB) Tom Starrs, Bonneville Environmental Foundation (PDF File Size: 1.1 MB)

Tuesday, Oct. 5, 2004

Green Power and Emissions Markets: A Nexus?
What You Don't Know About Emissions Markets, But Should (PDF File Size: 148 KB) Joe Bryson, U.S. Environmental Protection Agency Opportunities and Obstacles for Obtaining Air Emissions Values (PDF File Size: 276 KB) Colin High, Resource Systems Group, Inc. Montgomery County Regional Wind Energy Purchase (PDF File Size: 1.1 MB) Ann Elsen, Montgomery County Department of Environmental Protection Environmental Markets and a Clean Energy Future (PDF File Size: 476 KB) Jennifer Layke, World Resources Institute

Renewable Energy Certificates: What Do They Really Convey? A Discussion
What Do RECs Convey? (PDF File Size: 232 KB) Ed Holt, Ed Holt and Associates Discussants Joe Bryson, U.S. Environmental Protection Agency Anna Giovinetto, Evolution Markets LLC Alden Hathaway, Environmental Resources Trust Dan Lieberman, Center for Resource Solutions Julie Smith-Galvin, Enel North America

What Do We Want to Be When We Grow Up? Visions of the Future Green Power Market
Renewable Energy Development in the United States: Where We've Been and Where We're Headed Jan Hamrin, Executive Director, Center for Resource Solutions Discussants Julie Blunden, KEMA-XENERGY Rob Harmon, Bonneville Environmental Foundation John Savage, Green Mountain Energy Company Barrett Stambler, PPM Energy

Financing New Renewable Energy Projects with Green Premiums
The State of Renewable Energy Finance Today (PDF File Size: 1.5 MB) Michael Eckhart, American Council on Renewable Energy The Value of RECs Sales in Financing New Wind Project Development (PDF File Size: 1 MB) Brent Beerley, Community Energy Using Long-Term RECs Contracts to Help Developers Secure Project Financing (PDF File Size: 284 KB) Nils Bolgen, Massachusetts Technology Collaborative

Colleges and Universities Purchasing Green Power: A New Student Movement Takes Hold
Panelists *Session Introduction* (PDF File Size: 228 KB) Kassie Rohrbach, Center for Resource Solutions (PDF File Size: 472 KB) Billy Parish, The Climate Campaign (PDF File Size: 388 KB) Suzanne Tegen, University of Colorado, Boulder (PDF File Size: 188 KB) Sam Hummel, Duke University (PDF File Size: 556 KB) Peter Horgan, Connecticut College Nick Algee, Southern Alliance for Clean Energy (PDF File Size: 520 KB)

Wednesday, Oct. 6, 2004

Customer Perceptions and Marketing Messages
Identifying Effective Marketing Messages (PDF File Size: 680 KB) Brian Keane, SmartPower Green Energy Direct Marketing That Sells Sue Hanson, Primen (PDF File Size: 680 KB) Effective Print Material for Green Pricing: Ensuring Communications Support the Product (PDF File Size: 2.3 MB) Barry Friedman, Platts What Are Customers Looking For? (PDF File Size: 1.7 MB) John Savage, Green Mountain Energy Company

Creative Marketing Tactics
Panelists Këri Bolding, Center for Resource Solutions (PDF File Size: 8.2 MB) Jim Burke, Sacramento Municipal Utility District (PDF File Size: 816 KB) Ed Clark, Austin Energy Dan Drennan, Public Service Company of New Mexico (PDF File Size: 572 KB) Quayle Hodek, Renewable Choice Energy (PDF File Size: 2.5 MB)

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