Overview for the Sixth National Green Power Conference

PORTLAND, OR — July 31, 2001 — The Department of Energy, the Environmental Protection Agency, and the Center for Resource Solutions presented eleven companies and organizations with the First Annual Green Power Leadership Awards.

David Garman, Assistant Secretary, Energy Efficiency and Renewable Energy, U.S. DOE and Ron Kreizenbeck, Acting Deputy Regional Administrator, U.S. EPA Region Ten, recognized green power purchasers for their role in building demand for electricity generated by renewable sources. Jan Hamrin, Executive Director of the Center for Resource Solutions and Karl Rabago, Vice President of the Rocky Mountain Institute, recognized innovative green power suppliers, marketers, and others helping to build the green power marketplace.


EPA/DOE Green Power Awards

Kinko's purchased renewable power in 10 different states: Arizona, California, Colorado, Indiana, Kentucky, New York, Oregon, Pennsylvania, Tennessee and Washington. Last year, Kinko's purchased 15.6 million kilowatt-hours of renewable energy — equivalent to about 5.9 percent of its entire electric energy demand.

Toyota Motor Sales, U.S.A., Inc. became the first large company to purchase renewable electricity for its facilities from a 100-percent renewable source, just 29 days after the California market deregulated. Toyota agreed to purchase 40-million kilowatt-hours annually.

New Belgium Brewing Company made a 10-year commitment to purchase 2 million kilowatt-hours of wind energy, equivalent to 100 percent of its electrical energy needs. Employees of the brewing company also unanimously agreed to defray the cost increase with money from the employee profit-sharing program. New Belgium plans to build an on-site anaerobic wastewater treatment system as a source of methane for their onsite cogeneration system.

The City of Santa Monica was the first city in the nation to purchase 100 percent renewable energy for its facilities and will renew that contract for a third year. In 1999, the City entered into a one-year contract to purchase 5 megawatt-hours of electricity from Commonwealth Energy Corporation.

Carnegie Mellon University's Environmental Practice Committee agreed to purchase over 4 million kilowatt-hours (5 percent of its electricity needs) from a wind farm for one year. This purchase is the largest non-municipal wind energy purchase in the nation.

University of Colorado, Boulder's students agreed in a referendum to increase their fees by a dollar to purchase 100 percent wind energy for three student-run buildings on campus. This purchase makes CU the largest purchaser of wind power in Colorado. The students are purchasing 2 million kilowatt-hours per year of wind energy for a minimum of four years through WindSource, an Xcel Energy program.

Fetzer Vineyards, in 2000, installed a 40-kilowatt solar panel on the roof of their administration building, which provided 75 percent of the building's total energy needs. In 1999, Fetzer contracted with PG&E Energy Services for three years to receive 100 percent Green-e certified power for their remaining electricity load. Fetzer also recently earned a business ethics award for environmental excellence and a waste reduction business of the year award.


CRS Green Power Pilot Award
(For cutting-edge outreach efforts by an individual or organization to boost interest in green power within specific sectors)

Reverend Sally Bingham, Episcopal Power and Light, developed a ministry to promote environmental stewardship throughout the Episcopal Church. The Episcopal Power and Light initiative promotes energy efficiency and conservation and advocates for faith based organizations to purchase green energy if the choice is available. Since Sally's introduction of Episcopal Power and Light, a number of congregations across varying faiths have embraced the idea of educating and advocating for green power in their communities, and other faith-based energy initiatives have developed across the country.

Rudd Mayer, Land and Water Fund of the Rockies, has been essential to the inspiration and implementation of wind power in the West. Rudd directs the Grassroots Campaign for Wind Power and has spearheaded activities between diverse groups including utilities, marketers, government officials, students and local environmental activists to promote wind power as a viable and affordable choice for business and household consumers. In Colorado, this approach has played a vital role in encouraging over 20,000 households, over 500 businesses and a dozen cities and towns to buy some or all of their electricity from wind power. In four years, the wind power campaign in Colorado has resulted in a commitment to 80 MW of wind power coming on line by 2004 and over 20 utilities in the state offering a wind power program to their customers.


CRS Green Power Beacon Award
(For innovative marketing materials and themes used by green power suppliers)

Connecticut Co-Op, "Flip 'Em Off" Campaign
The Connecticut Energy Co-op is the first and only entity in Connecticut to have successfully switched customers off the standard electricity offer in spite of competing against firms far more established and with far more resources. They designed the "Flip 'Em Off Campaign," a marketing campaign around the concept of the small cooperative versus the utilities. Funny and successful, this innovative campaign showed through commercials and billboards that there is not only one way to sell green electricity.


CRS Green Power Purple Heart Award
(For important contributions to the development of the green power market, despite difficult conditions)

CA Green Power Marketers (Commonwealth Energy, Green Mountain Energy)
Green Mountain Energy Company was the first renewable energy provider to brand green power as a premium option for environmental consumers. Through innovative campaigning efforts, Green Mountain educated the public on the environmental impacts associated with conventional electricity generation. In California, Green Mountain effectively reached residential consumers through original, grass roots sign-up movements, and through their sponsorship of community based events and activities.

Commonwealth Energy led the market in advertising renewable-based electricity at a price below what consumers would normally pay. Focused on residential, small business, commercial and industrial consumers, Commonwealth Energy earned a loyal consumer base and retained it by meeting the needs of its customers with reliable renewable power at low prices. Commonwealth Energy signed the first city, Santa Monica, to the exclusive use of renewable electricity in all city-run facilities, and followed that deal with a similar one for the City of Palmdale.



design image
Looking for Green Power news? Visit USDOE's Green Power Network.
USDOE | USEPA | Webmaster | EPRI | CRS